First of all, we sit down with you and look at the what you're trying to say. Who you want to be talking to. The results you want to achieve. We then create a story that will resonate with your target audience, no matter which medium they're using. A well composed story will work just as well across video, web, social and print.
Whether you have come to us for a stand alone video, or a full service campaign - our next step is always to visualise your story, so you get an idea what it will look, sound and feel like. We combine a moodboard and storyboard (you can see what they are by looking at our 'about us: animation storyboard and planning' page), typically to create a 2 minute summary or 'teaser' overview. This will be composed of both the script and visuals, including creative direction, colours, fonts and design work.
The next step is then to create a motion graphics, or animated video directly from the storyboard, using filmed video too where required. The benefit of doing this first is that you'll immediately have a standalone piece of compelling collateral, to share with clients, which can tell your story without you even needing to be there. It also has the benefit of working just as well in a face to face meeting (maybe opening the session with a bang!), as it will online (where is can work for you 24/7).
Once the animated motion graphics video has been completed, if you just came to us for this alone, you can then upload it and put it to work! If we are working up a full branding or campaign project for you though, we can then help you to rollout this story and design work out across your website, sales collateral, email marketing, social media, events usage and any supporting print material you may need. The great part about having started with the video is that we will already have the key messaging in place, as well as your design direction and design assets - so we, or your in house team, can get these other projects up and running for you. We can operate as either animation specialists, or in a more more full service digital capacity, so can support you as and how you need.
So in summary, we genuinely see animated video as the 'magic bullet' of digital marketing. The results it can achieve for your business are genuinely impressive (see the stats section below), as well as providing a sound platform to help us to plan, design and build your website, create content for your digital marketing platforms and inspire beautiful supporting materials for any campaigns you may have, or for your business as a whole.
HERE WE DISCOVER AND DEFINE YOUR MESSAGE.
Our questionnaire helps us to figure out what is needed in the video or design project, (whether that be an animation, filmed video, infographic or stand alone piece of design work), who you are trying to reach, and through which marketing channels. The workshop is where we sit down, have a coffee, listen and ask questions about you, your aims and your customers. The copy, moodboard & storyboard is where the solution takes shape, and you get a feel for what your design or animation will look and feel like.
THEN OUR COLLECTIVE VISION BECOMES REALITY.
Production takes place. That will be the design of your vision. That could be each frame of your animation, your web campaign, infographic, interactive PDF and / or any filming which may be required the soundtrack and any sound effects. Post Production is where we bring everything together in one place. And bring it to life! Versioning out different variants of your design, animation or film is key. One for the website, one without sound for your event stand. A 20 second version for social media, etc...
GET YOUR MESSAGE OUT THERE!
Website: get the full version of the video or design work on your homepage. Email: add a static visual and link to your email campaign, and experience the 200-300% increase in open rates video gives you! Events: Have a version adapted for your stand. Sales: open sales meetings with a bang. Infographic: use the visuals from the motion graphic animation, and create a static infographic for use on digital and print. Social: version out for use on LinkedIn, YouTube, Facebook, Instagram and more...
KEEP IMPROVING AND GET THE BEST FROM YOUR VIDEO AND DESIGN CONTENT.
Analytics are key. See which versions are working best, see where you can improve, and amend, tweak and evolve as required. The beauty of digital is that it's not fixed and you can re-version as needed to keep getting your message out there, to more people, in a more effective way and make the impact your story deserves. Never stop learning and adapting.
CLICK HERE TO SEE OUR LATEST CREATIVE IDEAS & FUN PROJECTS.
Merchant Marketing Group, 2018
Send us an email and tell us about your project or just say hello! We'll get back to you within 24hrs.