project summary

Linklaters approached Higher Ground to help them communicate the highlights of a long and complex study they had created, to their client base, quickly and simply.

Their web statistics showed them that clients thought the previous reports had been too long - and weren't engaging and downloading the assets. They needed a way to give people an overview of what the report would offer them - and why it was worth them investing the time in reading it thoroughly. Our video did this very effectively. So effectivley in fact, that as well as them enjoying vastly improved engagement figures from their client base - journalists from CNBC also picked up the report and, with Linklaters permission, used a number of the visuals and facts in their evening business news bulletin (crediting Linklaters).