Our Work
How was it used?
The logo we created was rolled out as the ALiX brand company wide:
It was used on the homepage:
At events globally:
To introduce various keynote speakers:
And to open the launch day for the financial press, at BNP Paribas' head office in London.
This resulted in coverage from the below publications within the first few days:
LinkedIn advertising was also part of the strategy for the campaign. A-B testing was conducted to fine tune the performance of the video - with a shorter 15 second version being selected for the final version:
The logo was also used on all the software too, to show when ALiX was 'thinking' or 'speaking' (please note this is a stripped back interface, as we cannot show in it's entirety due to client privacy agreements):
Project Stills
Our 'ANIMATION FIRST' Approach
We take a 'Big Picture' approach to creating our animation campaigns. We look at the what you're trying to say. The results you want. And then create a story that will resonate with the people you want to reach with the animation. Ensuring your message will reach them across all the relevant channels they use.
An animated video is usually the best place to start. Here the animation enables the story to be told, the visuals are created and the campaign identity is set. A good way to think of it is: at 30 frames a second, even a 100 second animation will have created 3,000 images for you. So why not capitalise on this? Start with your animation first, make it the centre of your campaign, utilising the story and visuals across your other channels. The website, email campaigns, social media and everything else. Even more impact - for very little additional investment of your time or budget. Let's talk.