Our Work

FUJI: The GRAPHIUM printing press

We were approached to create a 3D promotional animation for FUJI, to showcase their new high end printing press.

The campaign required the video to be used on the product homepage, at multiple global events, and sales meetings. The static imagery from the animation was then also used to create an email campaign and landing page (with the video included), as well as the static imagery being utilised across various other promotional materials (digital and print).

Visit the FUJI GRAPHIUM website

Go back to all client work

How was it used?

FUJI used our animation on the GRAPHIUM homepage, as well as at events and as part of keynote speeches:

Project Stills

Go back to all client work

Why start with Animation & Video?

higher ground animation agency

Our 'ANIMATION FIRST' Approach

animation page spacer

We take a 'Big Picture' approach to creating our animation campaigns. We look at the what you're trying to say. The results you want. And then create a story that will resonate with the people you want to reach with the animation. Ensuring your message will reach them across all the relevant channels they use.

An animated video is usually the best place to start. Here the animation enables the story to be told, the visuals are created and the campaign identity is set. A good way to think of it is: at 30 frames a second, even a 100 second animation will have created 3,000 images for you. So why not capitalise on this? Start with your animation first, make it the centre of your campaign, utilising the story and visuals across your other channels. The website, email campaigns, social media and everything else. Even more impact - for very little additional investment of your time or budget. Let's talk.

OUR ANIMATION PROCESS