We take a 'Big Picture' approach to creating our campaigns. We look at the what you're trying to say. The results you want. And then create a story that will resonate with the people you want to reach using motion graphics, animation, filmed video, or a combination of them all for maximum impact. We will ensure your message will reach them across all the relevant channels they use.
Video is usually the best place to start. Here the story is told, the visuals are created and the campaign identity is set. A good way to think of it is, with an animation for example: at 30 frames a second, even a 100 second motion graphic animation will have created 3,000 images for you. So why not capitalise on this? Start with your video first, make it the centre of your campaign, and then utilise the story and visuals across your other channels. The website, email campaigns, social media and everything else. Even more impact - for very little additional investment of your time or budget. Let's talk.
HERE WE DISCOVER AND DEFINE YOUR MESSAGE.
Our questionnaire helps us to figure out what is needed in the video, (whether that be an animation or filmed video), who we are trying to reach, and through which marketing channels. The workshop is where we sit down, have a coffee (or three) with you, listen and ask questions about you, your business and your customers. The script, moodboard and storyboard is where the solution takes shape. You then start to see what your animation will look and feel like.
THEN OUR COLLECTIVE VISION BECOMES REALITY.
Production takes place. That will be the design of each frame of your animation, and / or any filming which may be required, as well as the soundtrack and any sound effects. Post Production is where we bring everything together in one place. And bring it to life! Versioning out different variants of your animation or film is key. One for the website, one without sound for your event stand. A 20 second version for social media, etc...
GET YOUR MESSAGE OUT THERE!
Website: get the full version of the video on your homepage. Email: add a static visual and link to your email campaign, and experience the 200-300% increase in open rates video gives you! Events: Play a version on your stand. Sales: open sales meetings with a bang. Infographic: use the visuals from the motion graphic animation, and create a static infographic for use on digital and print. Social: version out for use on LinkedIn, YouTube, Facebook, Instagram and more...
KEEP IMPROVING AND GET THE BEST FROM YOUR VIDEO.
Analytics are key. See which versions are working best, see where you can improve, and amend, tweak and evolve as required. The beauty of digital is that it's not fixed and you can re-version as needed to keep getting your message out there, to more people, in a more effective way and make the impact your story deserves.
CLICK HERE TO SEE OUR LATEST CREATIVE IDEAS & FUN PROJECTS.
Merchant Marketing Group, 2018
Send us an email and tell us about your project or just say hello! We'll get back to you within 24hrs.