At Higher Ground Creative we always strive to produce the best quality service possible to our clients. In order to achieve this we make sure that we approach every job in the same way. Listen, understand, design, take feedback, amend and implement.
It is important when creating any kind of design for marketing that there is a structure and plan in place to ensure that everything is being done for the right reasons in the right order, and this is a core element to our services, whether you need a business card design or an e-Commerce website.
We are not an agency that will produce a design simply because it looks good. Good design is only effective when it is backed up with intelligent planning and research, as without this a campaign or website can only go so far.
By implementing a few simple steps, and outlining why a marketing piece is being created and who for, we will help you to maximize the potential of your business aims to secure as good a return on your investment as possible. Only after the initial planning phases are complete, will we then produce the high quality designs to ensure long term success. Take a look at our basic four step process below – and see how we can help you to achieve your marketing aims.
Listening, Understanding and Consulting
We like to kickstart all of our projects with an initial face to face meeting where we will talk through your requirements in depth. We will always try to get the most important information such as who the project is targeted towards, and what the end purpose is. This stage can be as simple as one meeting on smaller projects, or we can investigate your target market in a lot more depth with usability analysis, client and stakeholder interviews, etc – you can find more in depth information on this in our usability consultancy section.
Creative
With the planning phases completed, the creative team will then get to work on the visuals. You will have your own dedicated client area where we will upload design concepts for you to pass around internally and feedback on. We will produce a number of design options to begin with and can then filter these down into your preferred concept – implementing any feedback as we go.
Analysis & Planning
After the initial consultancy phase is complete, we will then analyse the data and come back to you with our findings. In the example of website projects, this would be in the form of a full sitemap and wireframes for each page – showing how the project is tailored to the users of the site, around your goals. This element of the project is always different depending on your specific requirements, but the outcomes remains consistent: The first is that you're clear on what we're creating and how it will achieve your user and company goals from a structural perspective and, secondly, to present our creative team with a clear client approved brief and understanding of the project and its purpose, meaning that they can concentrate on producing the best designs possible.
Implementation
The implementation of the project requires the least client interaction of the four phases, as we will have already covered any functionality and design in the previous phases. So whether we are developing a website, creating a 3D animation or presentation, or preparing files for print - everyone knows exactly what to expect at this phase and when we can get everything wrapped up for you.