BRIEF

Rough Guides approached us to help put together a set of ‘adverts’ to help promote upcoming books for themselves as well as DK Travel as part of an international sales presentation. Each video needed to closely cater for the specific needs of the promotion.

SOLUTION

After carefully identifying the objective of each advert, as well as client expectations, we developed and presented a set of storyboard ideas to the Rough Guides and DK Travel marketing teams. Each set of storyboards outlined a number of approaches to each ad.

RESULT

The adverts made great impact with the target audiences and the Rough Guides team were very happy with the results. The ads were the highlight of their sales conference and the team received nothing but positive feedback on the videos.