Higher Ground was proud to have recently won the opportunity to brand ‘Jo Wade Creative Recruitment’, a new recruitment company [...]
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A video can distil a complex message and communicate it easily and effectively – in seconds. Not only this, but research has shown that people engage much more effectively and happily with video than with the written word (especially online).
Pre Production/Storyboarding – Higher Ground Creative have in-depth knowledge and understanding of pre-production processes such as storyboarding, where we sketch out everything that will happen in your short animation or video. This will also cover planning for the script (if required) and any imagery or assets that will be required. For a motion graphic (i.e. video with no ‘real world’ film being shot for it), this is a little simpler as, if we’re planning an actual shoot too, there are a few more elements to organise, such as your filming schedule and the attainment of the appropriate lighting, props, cast and crew.
Production/Filming – Higher Ground Creative have sophisticated Hi-definition camera equipment, as well as talented team members that will direct and film your video project exactly how it was laid out in the storyboarding and pre-production phase. If your video is working with graphics, then there may not need to be a filming phase at all, in which case the production part of your video will be design (3D or 2D), and will be conducted at our studio with minimal involvement from you, the client.
Post Production – Higher Ground Creative will then take the graphics or your video footage (or very often both) and edit it for you into one beautifully-produced movie. We will then ensure that we put those finishing touches, such as special effects, on your video so that it looks exactly how you want it to. Furthermore, we can optimise your video for any kind of platform – our videos are often used in many different ways: on the website, on your exhibition stand, during sales presentations and in your reception (to name but a few).
As a digital design agency we can create engaging 2D animation for use in Flash websites and banners, as well as stunning 3D animations to really show off your brand. We can provide 3D web animations in a range of formats including Flash, YouTube, Vimeo, QuickTime, and even in broadcast quality for use in TV ads!
Not only do we offer Flash animation and 3D animation services, but we also pride ourselves on integrating our animations with an overall design package for your business, so that you can be sure that your company will improve enormously, covering all the angles.
We are able to create animations in any number of diverse styles, as our examples above demonstrate – so take a look at our previous animation work and get in touch with the team if you like what you see. We would be delighted to make the perfect animation for you and your business.
A few years ago, video was a bit of a dream for the future. Like those floating skateboards in "Back To The Future", just not as dangerous... People tried to utilise them in their websites (videos this is, not the skateboards) but they'd stutter, stall or just not show up. Fortunately, this isn't now the case, and video in all its forms is rapidly becoming 'the next big thing'.
We then create a full storyboard (often sketches using pencil on paper which are then scanned and adapted online), then these ideas are designed up in a static format. Once these are all signed off we then start filming on location (if required) and then do all the post production in the studio using After Effects, Final Cut Pro, Logic and various 3D packages.
“We played the video at the presentation and it was a success! It looks great!”
“Their professional approach and inspired designs give us the innovative edge we demand
. Professional and Innovative across all challenges we've thrown their way.”