Higher Ground was proud to have recently won the opportunity to brand ‘Jo Wade Creative Recruitment’, a new recruitment company [...]
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Our process begins with asking questions, analysing the problem, researching and hearing how our clients feel we can help them. We’ll have a workshop or two, where we may then ask some more questions…
Once we’ve collected all of the information, we’ll look to develop a plan of action and provide some insight into how we can solve the challenges our client faces.
The ‘Big Idea’ will then be created. This will be the key to solving our problem. This may be a campaign concept, product idea, sub-brand or something entirely different.
We will then roll this creative solution out across whichever mediums best reach the required audience and most effectively translate the key messages and achieve the desired results.
No matter how successful the strategy or campaign is, we’ll look to then improve and develop it, creating a real ongoing return on investment for our client.
Having a sound strategy is key to any operational, sales or marketing campaign. A determined approach covering all media, reaching out to the target audience as effectively and succinctly as possible
Only once we've looked at your business aims, your target audience, your competitors, your core values, USPs, and more will we be able to plan your campaign effecitvely, or create the 'Big Idea' which will blow the competition out of the water.
“I have been delighted with the help HGC has been able to offer across the full range of consultancy and marketing materials. In particular I have been pleased with their friendly attitude and quick turnaround times.”
“It really was a pleasure working with you guys, we are very satisfied with the outcome and happy to have chosen Higher Ground.”