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The big Campaign idea

FIRST WE LISTEN AND ANALYSE.
THEN WE UNDERSTAND AND PLAN.
THEN WE CREATE ‘THE BIG IDEA’.
THEN WE ROLL THIS OUT ACROSS YOUR BRAND. ON AND OFFLINE.
THEN WE EVALUATE AND IMPROVE.

 

WHY DO WE NEED THE BIG IDEA

 

When we work with you, we feel your brand and your marketing need to communicate your story, personality and offering clearly and effectively.

 

You can’t do that if you’re trying to say 50 things at once.

 

Our own bespoke process involves a questionnaire and a series of workshops and analytics to ensure that we truly understand your business aims, your customer profiles, your competitors and your core brand values. We then use our wealth of experience to simplify this down into a simple message and really identify what makes you, you.

 

This message is then used across everything; a single message designed to cut through all the noise with your target audience in mind.

 

This message is the big idea.

OUR WORK...

THE BIG IDEA FOR BRANDING

OVIVO - A NEW LEAF OF LIFE

In short, OVIVO have created a ground breaking health supplement drink, made from the extract of the good old olive leaf.

 

OVIVO boosts your immune system and gives you more energy & "get up and go". It's aimed at everyone, mums & families, young sports/performance orientated individuals, and also retirees, to help ward off illness.

 

Our campaign ideas simply targeted these groups with subtle imagery and straplines about how OVIVO could help them. Some had humour, some cute, whatever would resonate.

 

The overall big idea was 'A new leaf of life'. See what we did there?!?

 

For more information, see our case study >

 

 

What our client thought...

THE BIG IDEA FOR A CAMPAIGN

ASPERITY - THE BENEFITS REVOLUTION

It was great working on this campaign with Asperity..

 

Their M.D. Glenn, is a bit rock'n'roll....

 

The plan? To launch a dummy competitor into the employee benefits marketplace to shake things up a bit, but most importantly as a way of highlighting the Asperity's key USPs, which were at the time being lost a little in the 'noise' of the marketplace.

 

The Big Idea here was to create a shock, a revolution - The Benefits Revolution, to be precise.

 

It started with sketches, some visuals, then it was rolled out (inline with the
strategy we created with the client) across a website, email, video, social, DM, outdoor advertising and more.

 

It was a great success.

 

For more information, see our case study >

 

 

What our client thought...

“FANTASTIC – THANK YOU
VERY MUCH ONCE AGAIN.
SEVERAL OF MY COLLEAGUES
HAVE SAID HOW GREAT THE
SITE LOOKS, YOU GUYS HAVE DONE
AN AMAZING JOB AS ALWAYS!”

JENNY FYANS

MORE...


WHAT DOES OUR BLOG HAVE TO SAY ON THE MATTER?


Our Favourite Ad Campaigns of the 70s, 80s and 90s

Some of these campaigns may be a little dated by this stage, but we all remember them. Why is that?

Read more…

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VISIT OUR BLOG TO SEE WHAT'S GOING ON AT HGC...

VIEW MORE >


MARKETING
AGENCY LONDON


Having a sound strategy is key to any operational, sales or digital marketing campaign. A determined approach must cover all media and reach out to the target audience as effectively and succinctly as possible.

With nearly 10 years experience, our process begins with listening, asking questions, undertaking research, interviews and workshops.

We'll look to understand the 360 degree landscape of our client, to ensure that our strategy is as effective as possible and the marketing work is delivered to expectations.

All of our work is bespoke, so there is no pre-determined off the shelf solution, or a 'one size fits all' strategy, which will simply help you to join the competition - not beat them.

Only once we've looked at your business aims, your target audience, your competitors, your core values, USPs and more, will we be able to plan your campaign effectively, or create the 'Big Idea' which will blow the competition out of the water.

Once we've listened, planned and applied our creativity to our findings will we be able to confirm how the strategy will be rolled out and implemented.

We're confident that the strategy will be a success, but arrogance won't get us anywhere. We'll still look to analyse and improve on everything we've developed, no matter how well it's done - as there's always room for improvement.

WHAT OUR
CLIENTS SAY...


“I have been delighted with the help HGC has been able to offer across the full range of consultancy and marketing materials. In particular I have been pleased with their friendly attitude and quick turnaround times.”
Malcolm Tinning
CTMS


“It really was a pleasure working with you guys, we are very satisfied with the outcome and happy to have chosen Higher Ground.”
Nick Arnott
Preqin

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