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It’s all well and good having a great brand, search strategy, cutting edge videos, a strong email campaign and an engaging social presence, but if the way in which you communicate across all of these mediums is clumsy, inarticulate and rambling, then they won’t do you much good. Clear, concise and engaging copy is essential in any good marketing campaign, as is the use of strong and appropriate imagery and infographics.
Having written copy both from scratch and ‘brushed up’ existing client communications for a whole range of clients from multinational banks and car manufacturers to start-ups, we’re up to any task. Technical writing, blogging, top level slogans – you name it, we’ve done it.
At Higher Ground Creative we look to work with our client’s budget and timescale as effectively as we can. We either scour the internet and stock libraries for the best shots to communicate the client’s messaging or we arrange and undertake shoots ourselves. We’ll do whatever it takes to ensure that any collateral looks as professional as possible and conveys the brand as effectively as it can.
Many of our clients are multinational, and often need their collateral adapted to appeal to their non-English speaking client base. You will have seen how effective some of the automatic translation services are – you can just about make out what they’re trying to say if you read it three times, by which point most of the clients will have gone to a competitor website or will simply have lost interest. There’s nothing quite like having a local re-write your copy in the right way to best communicate your messaging.
Koffee Co approached us to help craft the shop’s identity right at the beginning of their venture. One of the first things we worked on, alongside the logo, signage and direct marketing materials, was their website. We were responsible for all the site’s photography and copywriting which showcased the lovely West London coffee shop in the best possible light by creating a unique tone of voice and appearance for the brand.
Some key ROI statistics....
61% OF CONSUMERS SAY
THEY ARE MORE LIKELY TO
BUY FROM A COMPANY THAT
DELIVERS CUSTOM CONTENT.
(SOURCE: CUSTOM CONTENT COUNCIL)
With Jo Wade, there was no brand in place for the specialist recruitment business. We came on board to create the brand, part of which also related heavily to the copy and photography that was used in print and digital collateral. We were able to create an approachable yet highly professional tone – an ideal identity for creative recruitment.
Some key ROI statistics....
COMPANIES WITH ACTIVE BLOGS
RECEIVE 97% MORE LEADS
(SOURCE: CONTENT+ 2013)
WHAT DOES OUR BLOG HAVE TO SAY ON THE MATTER?
A glimpse behind the scenes – how offering exclusive content can build brand loyalty
Offering personal exclusive content builds loyalty.
VISIT OUR BLOG TO SEE WHAT'S GOING ON AT HGC...
VIEW MORE >