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74.3% of consumers use Google to find information on the web (AYTM Market Research), which means that Search Marketing should be a top marketing priority for your business. Higher Ground Creative can be your ideal partner. A search campaign setup on guess-work alone may well result in there being little benefit from the exercise. However, we’ll ensure tangible commercial success by looking at ‘The Big Idea’ first: your business aims, your target audience, the products you’re looking to promote, a traffic analysis of your current site and what the competition is doing. Once these elements have been discussed and analysed thoroughly, we can then advise on the best terms to start your campaign, and what split between SEO and PPC we would advise over the coming year.
SEO: There are a number of different approaches to SEO, which need to be covered within the planning phase. Both on-site and off-site work is key to a successful campaign. Not only do we need to ensure that the keyphrases are present on your website and that these phrases are echoed in the code, but that there is also relevant traffic from high ranking sites back to your website through our back-linking and social media work.
This dynamic content and SEO optimization strategy often forms part of a 12-month rolling strategy.
PPC: Pay Per Click advertising on Google also offers us an effective and immediate route onto the first page of results (you can be top of your chosen keyphrases within a day if required) and helps start off a search campaign to promote product launches, or to run alongside an existing SEO strategy. The data gathered from your PPC campaign will be invaluable in the initial stages of the campaign as a whole.
Having created the brand, website and basic stationery for Clarity, HGC was then commissioned to generate leads for the business.
With a small PPC budget, we created a highly targeted campaign with bespoke landing pages, that are A/B tested to increase conversions.
Some key ROI statistics....
77% OF USERS NEVER SCROLL
PAST THE FIRST PAGE OF RESULTS
HGC has been commissioned by The Invisible Painter to increase traffic to the site, keep the phones ringing and generate new business. Right up our street!
When we started, The Invisible Painter has 22 keyphrases on the 1st page of Google. When we came on board, we engaged in on-site optimisation, implemented a content strategy inclusive of blogs and manage all social media platforms. The Invisible Painter now have 28 keyphrases in the top 3 and 29 in the top 10, and we are just getting started.
Some key ROI statistics....
WITHIN THE FIRST TWO MONTHS,
THE NUMBER OF KEYPHRASES
ON THE FIRST PAGE OF GOOGLE
INCREASED FROM 22 TO 39,
WITH 22 IN THE TOP 3 ALONE.
WHAT DOES OUR BLOG HAVE TO SAY ON THE MATTER?
VISIT OUR BLOG TO SEE WHAT'S GOING ON AT HGC...
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Your website is going to waste if it does not rank highly in search engine results for key phrases relating to your business. Appearing top of the list can be the most effective and, once in place, cheapest way of attracting new business.
We ensure every step is fully analysed and that you achieve real ROI. Higher Ground Creative are an established company (a limited company since 2004) and have a strong web design and development background. This sets us apart from many search companies as we have both the strategic knowledge and the technical ability to implement everything in-house, making the SEO process more efficient and cost effective for our clients. We have specialists in key business areas to ensure that the best people are working on each aspect of your search marketing campaign..
“Since the site has been live we are consistently at the top of the Google search list, the hits have been nothing short of tremendous and our business through e-commerce has grown significantly.”
Julian Furness - Managing Director
The Garden Trellis Co.