Higher Ground was proud to have recently won the opportunity to brand ‘Jo Wade Creative Recruitment’, a new recruitment company [...]
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We specialise in logo design for companies of all sizes. Unlike other branding agencies, we focus on your business goals as well as the aesthetic of the logo itself. We have many years of experience as a branding agency which directly translates to any logo design we create. Our highly professional brand experts will ensure that your new logo not only looks good, but is also a good representative of your brand to your customers.
We pride ourselves in creating unique, custom logo designs and if you take a look around our branding page you can view some of the successes we’ve produced in the past.
Whether we’re producing a completely new logo or just giving an existing brand that much-needed update, we start by working closely with the client to establish a bulletproof brief of what they’re after, complete with examples of what they like (and what they don’t like!). This can then be passed onto our design team, who can start working on initial black and white concepts and, later, full colour versions.
We like to get to know you, your business and your business aims when we start work on any type of project, but this is especially important in logo development. A successful logo will encompass what your business stands for in an eye-catching way, and we at Higher Ground Creative pride ourselves in providing this careful blend of aesthetic appeal and business integrity.
We have worked with clients of all sizes on both logo design projects and rebranding projects, so have a look through this section for an idea of the type of logos we are able to create.
We feel that it is vital to explore your brand architecture as a whole; your brand is only as good as the structure it exists within. If your company is looking to branch out into other fields or specialise in certain areas, we can use your existing brand and logo to create sub-brands that reflect your corporate identity, whilst giving each one a unique look of its own.
Through strategic planning and research, we can help to ascertain how sub-brands could help your business. Whether you are looking to increase sales of individual products or services, or if you simply wish to diversify your target market, we can create bespoke sub-brand identities that communicate directly to your desired audience.
We pride ourselves in our ability to accurately identify your target audience, as well as the method of communication that will be most effective in getting across to this audience your desired message. This is essential when crafting your sub-brands, as it ensures that your sub-brand is at its most effective, and provides you with the best possible return. We also take special consideration over the impact any sub-brand will have on your main brand, ensuring that the overall brand architecture is harmonious and complimentary.
We have a wealth of brand agency experience which we directly translate into any brand or sub-brand we create. Have a look at our sub-branding examples in our portfolio and get in touch to see how we can help your business.
BRAND GUIDELINE DOCUMENT
Once you have a well crafted brand, we believe that it’s essential to create brand guidelines that will protect your brand identity and ensure that any third parties that you use adhere to your brand’s visual look and feel. Brand guidelines can cover anything from colours, fonts and logo sizing to image selection guidelines and precise website spacing. Consistency in your branding is a key ingredient in helping your organisation portray a strong brand identity and a consistent tone of voice.
The details contained within your brand guidelines can range from the basics of approved corporate colours and fonts, through to more top level information regarding the tone of voice of any copy, how you want your staff to interact with clients, pixel-perfect instructions on how the brand should be displayed online, examples of how your logo can be used in print pieces and what the overall perception of your company needs to be.
Using our experience in design and copywriting for corporate documentation, we can create brand guidelines for you that not only ensure future design and marketing work will be up to the standard of your new brand, but that can also act as a handbook for staff members within your organisation to understand more about the brand as a whole, and what your business is looking to achieve.
At Higher Ground Creative we have created many brand guideline documents to ensure our clients’ brands have both clear messaging and longevity. Please get in touch to find out how we can help.
With over 7 years' experience in the field, our process begins by engaging our client through planning meetings and an interactive workshop, where we will discuss business aims (over 1, 3, 5+ years), customer types, competitors, core values, USPs, localisation etc. This will involve defining a maximum of 5 main target audience 'types', around which we can plan the appropriate branding and marketing approach. Following this we can also undertake research into the marketplace, what the trends are, and define where we feel our client will need to position themselves in the eyes of their prospective customers and the marketplace.
With all branding projects, we will manage the entire process from start to finish, and we have a proven track record that stands out against most of our competitors'. Why not get in touch to ask for more details, get a free branding agency health check, and we can share some of our success stories with you.
“HGC created a new brand for my business that captured its core values and was visually distinctive. They also designed an e-commerce website for us that showcases our products in the best way possible. ”
"A simple testimonial simply does not do justice to what Higher Ground has helped us create, they have really taken us on one stunning visual adventure, amazing us with their creativity!"