Higher Ground was proud to have recently won the opportunity to brand ‘Jo Wade Creative Recruitment’, a new recruitment company [...]
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HTML emails are a great way to communicate to precise target audiences, and can be tracked with analytics, meaning you can measure how successful a campaign has been. We have many years of experience in HTML email creation which enables us to tailor designs with the objective of maximising click-throughs, and in turn the response can lead to an increase of sales in a short space of time.
We can manage the process in its entirety: planning, designing, developing and facilitating your HTML email campaign send-out. For fully-managed email campaigns, please get in touch to discuss our HGMailer product.
As a result of our vast experience in the field, we have the technical expertise to create HTML email designs that work for you, whilst fulfilling all of the necessary criteria to make the campaign as successful as possible on a technical level. This includes: producing files that will not be blocked by spam filters, optimising designs for email preview panels, and a whole host of other techniques that we have learnt over the years. We have also worked on producing HTML email designs that are fully readable on digital media, such as iPhones and Blackberrys.
We have been involved in HTML email campaigns on a national and international scale for the likes of Getty Images and Deutsche Bank, and for each project we have created an integrated tracking system to measure the effectiveness and success of specific campaigns.
Emails are an excellent communication device for both new business and client retention. If you're looking for more new business, we can devise a strategy with you to define the specific profiles that you're looking to target, obtain contact details for those users (location, position, company type etc) and then devise a concise and clear message which we would want to communicate to them.
If it's client retention you're after - then a newsletter can be an effective and non-intrusive method of staying in touch and 'on the radar' of new, existing and previous clients - keeping you front of mind, and increasing their chances of getting in touch.
“Adaptive does have a large team of creative staff based in the US who do a great job but we had no history in email marketing. We took the decision to bring on Higher Ground Creative to work on some email creative for us and once they understood what we wanted we haven’t looked back.”
"Just wanted to say thank you for your professionalism and commitment to the project. I’m delighted with the final outcome. Please pass on my thanks to your team.."