The easy-to-use Google Analytics dashboard offers information about the number of unique and returning visitors, the country the visits came from and how they found your website, how long they spent on the site, which pages they viewed and even which internet browser they used to view them. Furthermore, the website overlay feature allows you to track the links and tabs visitors click when travelling through your website.

This detailed information can be instantly used to make informed decisions about the user's journey through your website, and therefore tinker with the structure and design of your site until it's perfected for your customer base. Imagine the benefits of knowing exactly where to place the information or call to action button you require the visitors to click on.

Higher Ground Creative can help set up your Google Analytics account and insert the tracking code wherever it is needed so that the system is ready to gather the required information the minute your website/campaign is launched. Find it all a bit complicated, no problem - we can spend a few hours with you and explain it all in more detail, so you can make the most of the information you can get access to.

Once the account is set up, you can either take control of the information review or campaign management process yourself or, alternatively, Higher Ground Creative can manage any active search marketing campaigns for you, if you prefer and simply keep you updated and recommend best practice approaches, based on the user statistics.