We look to filter your users down to no more than 5 main user types. This means that we can structure your website clearly and concisely. If you aim to cater for more than 6 users - we have found that your site can become cluttered as it attempts to be 'all things to all men'.

From the analysis of these user types, based on both the companies goals and the user goals within this, we can create a sitemap (showing all the pages of the site and detailing basic functionality) and all the main template wireframes (which will itemise the navigation, content and promotional structure of each main page type and also go into greater detail on how each of these will function).

One of the benefits of this process is that the client can be sure of the business effectiveness of the site before any design work is undertaken. It's much easier (and cheaper) to edit and debate around a wireframe, rather than a multi-layered and fully designed photoshop file. Once the wireframes are signed off, then the design can begin in earnest - and it also helps us to provide the designers with a concrete brief and structure around which to work.

As you can see, we really believe in this process. There's a lot to it, but it's valuable. Why not call us to discuss how we can help you to create the most effective website possible through Usability Planning by calling 0845 330 5550 or contact us directly at hello@highergroundcreative.co.uk.