We have a wealth of experience when it comes to promoting your business online, and one of the approaches that we use is to run a viral marketing campaign.

We've all seen our fair share of viral videos in our time, which often comprise of humorous, sexy, outrageous or interesting video clips that will turn up in your inbox – having been forwarded on from a friend or colleague. From this simple act, a niche market has been born whereby advertising and marketing specialists will create video clips or other content and post them online – ready to be picked up and spread by the general public.

This has now evolved further and targeted campaigns at specific markets for specific products or companies are commonplace and can yield a high return on investment. Videos are also 'seeded' on popular video content sites such as YouTube, with each viewing being logged so the effectiveness of a campaign can be tracked from start to finish. We can also help with the seeding of campaigns, as well as the creation and deployment of them.

At Higher Ground we have run a number of successful viral marketing campaigns for the likes of The Penguin Group and The Buffalo Club, the former of which resulted in the advertised book being the top seller for the week that the campaign was run.

So, to find out if we can help you with viral marketing, please get in touch.