Higher Ground was proud to have recently won the opportunity to brand ‘Jo Wade Creative Recruitment’, a new recruitment company [...]
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We take pride in being one of the top branding agencies in London, having worked on branding projects for Deutsche Bank, Getty Images, Asperity, Kulu Valley and more. Having a strong brand identity is fundamental to the success of a business, so we use our bespoke branding process to ensure that we fully understand your business, vision, customers and competitors to create a brand that reflects your ethos and business offerings. Once we fully understand the DNA of your business, we can then consult and advise on naming, logo design, sub-branding and, critically, the following 12 month marketing strategy that will enable your brand to be seen by all and start to take effect commercially.
Our process begins by engaging our client through planning meetings and an interactive workshop. Here we discuss business aims, customer types, competitors, core values, USPs and more. This involves defining main target audience ‘types’, around which we can plan the appropriate branding and marketing approach. We also undertake research into the marketplace and trends.
A Brand Plan is developed with applied strategic and creative rationale that sets the framework for the ensuing brand identity development. Key insights and objectives are defined to ensure that all of the creative thinking is driven to achieve practical solutions that help you to achieve the goals of your organisation.
The creation of the final brand will enable us to roll this effectively out across all of your upcoming marketing assets, including the ‘big idea’, which is implemented both on and offline, and above and below the line. This provides the foundation for the brand to go out into the market and start to ‘live, breathe and work’.
Great ideas require careful implementation, measurement and constant review. It is this ongoing process that is the key to the success of any brand. With all branding projects, we will manage the entire process from start to finish. Campaigns are monitored regularly and adapted when necessary to reflect changing needs and objectives.
With over 7 years' experience in the field, our process begins by engaging our client through planning meetings and an interactive workshop, where we will discuss business aims (over 1, 3, 5+ years), customer types, competitors, core values, USPs, localisation etc. This will involve defining a maximum of 5 main target audience 'types', around which we can plan the appropriate branding and marketing approach. Following this we can also undertake research into the marketplace, what the trends are, and define where we feel our client will need to position themselves in the eyes of their prospective customers and the marketplace.
With all branding projects we will manage the entire process from start to finish, and we have a proven track record which stands out against most of our competitors. Why not get in touch to ask for more details, get a free branding agency health check, and we can share some of our success stories with you.
“The team were excellent in accommodating all requirements and creating a great look and feel. We have only had positive feedback and everyone loves it which helps a lot with the communications of BX.”
“Higher Ground Creative’s focus on achieving tangible results and their insight driven approach makes them an essential strategic partner to our business.”