BRIEF

The image library moodboard had recently formed when they approached Higher Ground, and they were keen to get their name established in a competitive market. The initial plan was to advertise in a printed industry magazine.

SOLUTION

We liaised closely with the client and the decision was made to produce a double page spread advertising the imagery in the best possible way. We created the advert which focused entirely on the image for maximum standout, with the logo in the corner to encourage readers to find out more.

RESULT

The ad was a big success, and the client came back to us to turn the initial idea into a mini campaign, where we created a number of ads over a period of time using the same design methods to help get their name out there.