Google’s Analytics is a service specifically aimed at marketeers, tracking detailed statistics about visitors to any website of your choosing (whcih you have access to). When inserted, it’s pre-generated code tracks visits from referrers including search engines, email marketing, pay-per-click campaigns or even PDF links.

The easy-to-use dashboard offers information about the number of unique and returning visitors, the country the visits came from and how they found your website, how long they spent on the site, which pages they viewed and even which internet browser they used to view them. Furthermore, the website overlay feature allows you to track the links and tabs visitors click when travelling through your website.
This detailed information can be instantly used to make informed decisions about the user's journey through your website, and therefore tinker with the structure and design of your site until it's perfected for your customer base. Imagine the benefits of knowing exactly where to place the information or call to action button you require the visitors to click on.

Google Analytics is also integrated with Google’s pay-per-click software (AdWords) meaning that the same dashboard that displays information about the visitors to your site also tracks information on the keywords that brought them there as well as the conversion rates the website is achieving. With the ability to track up to 50 different accounts/websites, all the information is held in one place and is accessible with the click of a button.

Higher Ground Creative can help set up your Analytics account and insert the tracking code wherever it is needed so that the system is ready to gather the required information the minute your website/campaign is launched. Find it all a bit complicated, no problem - we can spend a few hours with you and explain it all in more detail, so you can make the most of the information you can get access to.

Once the account is set up, you can either take control of the information review or campaign management process yourself or, alternatively,

Higher Ground can manage any active campaigns for you, if you prefer and simply keep you updated and recommend best practice approaches, based on the user statistics.

If you'd like to discuss this in more depth, then please don't hesitate to get in touch.