BRIEF

The brief from moodboard was for us to create a range of email designs which feel like a campaign as they were sent out over the year, but also didn't come across as being too repetitive and boring to the end users. The emails needed to be supplied in a format which was updatable by the client and could be sent whenever and to whomever they needed via Microsoft Outlook.

SOLUTION

Our solution was to create a series of HTML emails with strong branding and attractive 'on brand' design variations, but most importantly, with strong sales messaging. HTML email marketing is all about quickly attracting the users attention with one simple sales 'tag' - and not bombarding them with text. Imagery was also key.

RESULT

The outcome was a series of emails utilising different colours and layouts in order to keep a constant brand feel, but also to differentiate between the separate product offerings and seasons. These emails were all used commercially and helped to generate call backs and increased visits to the moodboard.com site.