BRIEF

In order to promote one of their upcoming events, the Buffalo Club commissioned Higher Ground to design and build an HTML email to target their main user group – the top end of the market in the worlds of finance, sport and entertainment.

SOLUTION

We created a design to tie in with the look and feel of the website that we had previously developed, focusing on creating a slick and polished look and feel to really help recipients understand that this is a luxury brand and very exclusive.

RESULT

On sending the email out to a targeted user base, the client generated a lot of interest in the next event and signed up a number of members to the website. We have since built a full HTML email application that allows our client to send regular newsletters and updates to his client base.