BRIEF

The brief for the moodboard unlimited website was basically to help them to create a real noise in the stock imagery world. The idea here was to follow in Radiohead's footsteps (when people were invited to pay what their 'In Rainbows' album was worth to them) and offer moodboard's customers the opportunity to pay whatever they felt was appropriate for their (selected) images.

The secondary aim here was also to collect new customer details, which was stored immediately on moodboard's marketing database, so they could contact these potential customers with their main core (reasonably priced) image collections (naturally, not all images were put on the unlimited site)

SOLUTION

We created a slick image orientated website which was database driven (to enable the client to update which images were available through this format as often and easily as they needed) with a quick and easy dynamic search facility and full, secure eCommerce backend system, so that users could log on, submit their details and pay what they wanted for whichever images they liked, directly into the moodboard account.

The user could buy every image on the site for 1p each if they wanted, but a reassuring number paid a fair price - which restored our faith in human nature as well as helping us to achieve the main marketing aims of the website!

RESULT

The product was a great success. Firstly it was seized upon by the press and created a real buzz in the industry when the site was launched. It didn't earn moodboard loads of money, but that wasn't the point.

It illustrated that moodboard were a modern, cutting edge company with a modern cutting edge philosophy. It also collected thousands of new user details too (as well as paying for itself) which enabled moodboard to bolster their marketing database considerably and hit all of these new users with our HTML email campaigns.