BRIEF

We have created a number of web banner campaigns for Getty Images, for one of the examples here we were asked help promote the Stockbyte image collection, and for the other we needed to create a greater interest in the Getty Images footage offering.

SOLUTION

For the Stockbyte banners, we focused on the quirkiness of the imagery – which resonated with the collection. For the footage banners, we implemented a search functionality that linked into the footage collections, allowing users to search direct from the banners without first visiting the Getty Images site.

RESULT

The Stockbyte banners were a resounding success, and the campaign was developed for a number of different global departments. The footage banners are still being used today, some 18 months after the campaign was created.