BRIEF

DBFX required banners for a global banner campaign which was to be deployed throughout Europe and the Middle East. They needed over 200 banners in the English language as well as over 50 in Arabic, let alone any other variations. The format of the banners was in Flash, animated gif, static gif and Jpgs.

SOLUTION

Our solution was to understand the messaging of these dynamic banners and come up with a number of concepts with storyboards for the project. Once a final concept was chosen these were created in Flash in all the various required sizes (clarified directly with the host websites as required) and deployed as required.

RESULT

This campaign was a real success and the client experienced a large increase in traffic through to the DBFX website following this. It played a major part on launching the new look and feel of the DBFX website.