BRIEF

The Global Derivatives team were looking for a banner to be created, but had a problem in as much as they had a lot of information to fit into a very small space. In addition, they needed the messaging to be clear and for the banner to be visually appealing.

SOLUTION

Our solution was to create and build a dynamic banner that dropped down and animated or could be clicked through whichever the user preferred. This option maximised the use of 'opt in' real estate which the banner could occupy when activated and therefore provide more space for the text and imagery to lay in.

RESULT

The banner was a success as it dramatically increased the traffic through to the Global Derivatives page, which was the aim. It was also the first of its kind at Deutsche Bank, and the successful implementation of this banner opened the door for this approach being utilised in the future. Roll over the banner above to see

it expand.