BRIEF

Rough Guides needed a Flash Anchorman-style presentation complete with an ad break to help showcase their 2008 and 2009 book collections which were used at yearly sales conferences to give an indication of sales results as well as upcoming products.

SOLUTION

Higher Ground worked closely with the Rough Guides and DK marketing teams to create professional and engaging presentations, which showcased all of the relevant information to their audiences in a dynamic format. It was essential that these felt like authentic TV Ads to help with the Anchorman theme.

RESULT

The Rough Guides presentation was a great success at the international sales conference where it was presented. It helped the Rough Guides team stand out amongst standard PowerPoint presentations on the day and overall positioned the company as more innovative, exciting and engaging.