BRIEF

The Getty Images sales teams were keen create bespoke sales tools that would allow them to approach their different client groups and sell in the products that are most relevant to them. In particular they were looking to focus on their corporate, agency and media clients.

SOLUTION

We created tailored presentations for each of the groups, which featured usage examples of past work that showcased how Getty Images imagery and footage had been used by similar clients. The sales teams could also adapt the presentations to focus on certain features above others, depending on the client they were pitching to.

RESULT

All of the presentations were implemented into the sales strategy, and we also created an HTML email campaign to allow the sales teams to set up initial meetings, during which they could use the presentations and secure new clients.