BRIEF

To create a presentation which could used by Citibank employees at the 'milk rounds' to help entice the best new graduates to join Citigroup straight from University. A big problem Citibank had with previous versions created in PowerPoint, was that these were often pulled together in-house by different people and where off brand. They therefroe wanted an engaging presentation created which was updatebale, but the brand, font and colours were fixed.

SOLUTION

Our solution was to create an animated flash presentation, which was fully interactive with animated flash work - to provide some 'WOW' factor and also showing video to kick the presentation off with a bang. The user had a 'presenters' screen up front so they could personalise the presentation and choose what they wanted to speak about before conducting the presentation.

RESULT

The presentation was a real success as it was re-versioned time and again for various departments within Citigroup. It was used for presentations across the world and helped to enhance Citigroup’s image to the young graduates at recruitment fairs. The recruitment intake from these milk rounds was excellent, so we hope the presentation played a part in this.