BRIEF

The William Pitt Club is a Conservative club based in Bath. They were having problems recruiting younger members to the club, and so approached Higher Ground to help with a new logo and website design to accommodate this.

SOLUTION

Based on the premise of recruiting a new generation of members to the club, we created a brand that reflected the traditional values, but with a modern feel as well. The website colours and use of large imagery also achieved this aim.

RESULT

Since the site has gone live, the club has successfully recruited a number of new younger members. By organising events through the site, such as trips to watch the Bath rugby team, they have been able to reach a section of the community they previously were unable to make contact with.