BRIEF

Getty Images asked us to help them promote a new service on their footage offering. The concept was that they were offering free un-watermarked footage clips to agencies and creatives in order to help them with their pitch work.

SOLUTION

We put together the entire global campaign for Getty Images, including creating HTML emails designs to be sent out to their clients to encourage them to sign up to the campaign – and we also created the website as well to provide more information to customers.

RESULT

We also built a comprehensive tracking system for the campaign to determine the effectiveness and uptake of new customers, and the project was a resounding success, with many agencies taking the offer on, and utilizing clips in their pitch work.