BRIEF

The premise behind ‘The Buffalo Club’ was to provide high-end poker tournaments for an exclusive market. With the cost for a seat at the table of over £10,000 – they were looking to aim this at the elite high rollers. We were approached to create the website for this project initially, but are now their only agency providing all communications pieces.

SOLUTION

We conducted a detailed user study to ascertain how best to present the site to the target audience. There was a strong focus on the imagery, which helps present the club as a high end brand – and we added a number of additional design touches to help reinforce this as well.

RESULT

Having completed the website, we have since been commissioned to work on all manner of marketing materials for the Buffalo Club, including HTML emails, printed flyers, web banners, newspaper advertising – even the chip and plaque designs for the events. The club is now well established and enjoying great success.