BRIEF

Creative Environmental Networks are a not for profit company who were looking to create and market their sub-brand 'Our World', which looked to be a more public facing retail-orienated entity which was aiming to educate the public on how to reduce their carbon footprint. The brief for their brochure was to create a piece which communicated everything about the sub-brand, and had as high a standard of design as their branding and website, both of which Higher Ground also created.

SOLUTION

Our solution was to create a simple 8 page brochure which bite-sized chunks of text, with accessible imagery so as to make it pleasant and easily digestable for the public. It needed to be attractive and of good quality print stock so as to be appealing to the target user group - but with it being a not for profit environmental company - we also needed to keep costs as low as possible and use environmentally friendly stock.

RESULT

The whole project (Branding, websites, DM and brochure) was a real success and the brand is going from strength to strength. The brochure is used as both a 'leave behind' after meetings and sales pitches and also as a direct mail piece.