When your company has a new brand established, it is also important to ensure that you have appropriate brand guidelines in place to ensure that your brand identity is consistent and that your corporate messaging is clear. The details contained within your brand guidelines can range from the basics of approved corporate colours and fonts, through to more top level information regarding the tone of voice of any copy, how you want your staff to interact with clients, pixel-perfect instructions on how the brand should be displayed online, examples of how your logo can be used in print pieces and what the overall perception of your company needs to be.

At Higher Ground Creative we have helped many companies put their brand guidelines together – whether by working on the elements specific to colours, fonts and design – or in a number of instances procuring the entire document from scratch.

Using our experience in design and copywriting for corporate documentation, we can create brand guidelines for you that not only will ensure that future design and marketing work will be up to the standard of your new brand, but can also act as a handbook for staff members within your organization to understand more about the brand as a whole, and what your business is looking to achieve.