BRIEF

Throughout our relationship with Rough Guides and DK Travel, we’ve been asked to work on a number of different animations. Each had the aim to promote an upcoming book in a fun and entertaining way.

SOLUTION

We succeeded in our challenge to create a suite of animations in the Rough Guide brand but that also had an individual and unique approach. Matching the animations to the promotion was crucial. For example, the animation promoting the Rough Guide to the Hitchhiker’s Guide to the Galaxy was animated to match the animation of the ‘Guide’ in the original TV series.

RESULT

Every animation we produced for Rough Guides and DK Travel focused entirely on showcasing their products in an attractive and memorable way and this aim has been achieved every time. We and Rough Guides/DK Travel have had only positive feedback on each animation and how they had aided uplift for each promotion. We’ve even had requests to version the animations into other languages too because the animations work so well.