BRIEF

Reuters were welcoming their business partner BGC into the Docklands to work alongside them, and they wanted an animation which would load and play quickly to run on the huge plasma display screens in the reception of the Canary Wharf tower. It needed to illustrate their move from the US to the UK show the key messaging, but also be snappy and communicate the key messaging quickly.

SOLUTION

Our solution was to create a vector outline animation, which could be scaled up from laptop size to huge outdoor advertising plasma screen size without the file size increasing. The style of animation needed to be slick, appealing and with a real 'big agency' feel, so as to impress viewers who were already used to very slick and high budget marketing pieces.

RESULT

The client was very happy with the work as we delivered on budget and before the deadline. It also worked first time as we'd conducted all the necessary testing in house before deployment. Due to the style of the animation and technique used - it loaded and played immediately, thereby maximising their use of 'air time' on the screens.