BRIEF

Deutsche Bank recently launched a new internal magazine – Forum – to provide staff more of an insight into the larger scale operations of the company, and to also present the human side of the bank. We were asked to create an animated movie to promote the launch of the magazine.

SOLUTION

Using a teaser concept of unwrapping the magazine for the first time, we created the animation using both 3D and 2D techniques – focusing on the magazine itself and featuring the articles and imagery used on the pages.

RESULT

The campaign was used to work alongside the launch of the magazine, and Forum is now in its fourth month as an internal Deutsche Bank publication. The client was very pleased with the outcome and we have since been engaged to work on further developments with this department.