Offset Toner Solutions

Promotional Video

Offset approached Higher Ground to help them convey, what some see as a complicated service offering to the masses. Our response was to create a fun and playful animation which communicates Offset’s services and benefits in a clear and concise way. The recycling nature at the heart of Offset influenced the style and feel of the video whilst retaining the overall brand aesthetic we had set previously.

OVIVO

Promotional Video

Having already created the instore launch video, Ovivo recognised the impact a full promotional video would have on their existing and potential target audience. The focus was to showcase the natural qualities which make the product so popular with testimonials that appeal directly to the target demographics. The resulting video is something we’re really proud of, utilising motion graphics, real footage and bespoke music created specifically for this video.

Deutsche Bank

The GTB Video

This is a new video that HGC has produced for the Global Transaction Banking division of DB, introducing their members to the range of applications available to them. The video itself is a mixture of video footage and animation and a voiceover recorded by one of our professional actors, all with a bespoke soundtrack, producing a visually appealing and informative video to be used internally or externally.

Semmle

Services Video

Semmle approached us to create a video which communicates their complex service offering in the simplest form, a perfect brief for video. We created a simple illustrative style to aid the communication whilst retaining a friendly and approachable feel. The visual metaphores employed throughout the video are designed to break down Semmle’s services in a clear and digestible manner.

OVIVO

Planet Organic Video

OVIVO came to Higher Ground Creative for everything: branding, web design, product design, email marketing, search and more. One of the products which works really well for them though is video, as it really gets across the feel of their company, the quality of their product and the personalities and passion behind the Directors, who founded the company.

This particular video was created for their in store launch across all of the Planet Organic stores throughout UK. It’s a brand that will go a long way – they already have other global distributors calling – so keep your eyes peeled!

More OVIVO videos to come soon…

Rough Guides (Penguin Publishing)

Rough Guide to Hitch Hikers Guide to the Galaxy

We helped Rough Guides present their latest books at trade shows with an interactive multimedia presentation. The presentation had a “news report” theme and featured real actors. The presentation was then put together and included video, music, photos, illustrations and of course content from their books.
We also planned and produced a viral video to promote a new book about the YouTube phenomenon, which featured many entertaining video clips and was seeded to great success!

Click here to view other work we produced for Penguin.

vInspired

The Awards Video

The brief here was to shoot some really engaging and artistic video, with clever use of composition and light, to work seamlessly with a softer soundtrack. We chose our Canon 5D, as it was tailor-made for the job. The idea here was to try and get the video to feel almost like a music video – but driving home the core message of the volunteers being the ‘stars’ of these videos. The rockstars of volunteering. Hopefully this is the outcome – you be the judge.

moodboard

Moodboard animations

This video shows excerpts from an animated cartoon we created for Moodboard to communicate the 6 core requirements their photographers had to bear in mind before conducting a shoot (model releases, correct lighting, make-up etc).

They had struggled to create something which the photographers would actually read and absorb (from copy to diagrams), but traffic to that part of the site remained very low, until we created a short animated cartoon to communicate the facts – and then traffic went through the roof!
Click here to view other work we produced for Moodboard.

Emarsys

Motion Graphics for a trade event

This is a good example of one of the more simplistic animated videos we can produce for our clients. The brief here was simply to communicate the global reach of Emarsys, drawing attention to their impressive client base, and show a little more about what they offer and how it’s of use to their clients.

The video was to loop on a large plasma on their exhibition stand at a variety of tradeshows, so it was imperative that the messaging was clear, slow and deliberate so that those watching from a distance could understand it easily.

DB Autobahn

DB – A New Social Landscape

Deutsche Bank asked us at Higher Ground Creative to produce a social media video which would communicate the core facts around investing in social media currently for one of their largest client events in London. This video would be shown on a cinema screen at the front of the hall before the speakers came on to open the event. The brief was to keep it up-beat, creative, informative and engaging. See what you think…

Ditto

Ditto Roundhouse Animation

Every so often a project comes along that you just can’t say no to and which truly brings the team together. For us, this was the Ditto project. Ditto (doing it together once) is an innovative collaboration of creative minds – designers, poets, music producers etc, who get together and put on performances, usually around a certain theme. Ours was “Creation” from the book of Genesis. Truly a team effort, the resulting animation formed the opening sequence of the final show in the Roundhouse, Camden Town. Besides the above animation, we worked with Ditto on a range of other projects including their brand, website, HTML emails and business cards… Would you like to get involved? www.ditto.tv
Click here to view other work we produced for Ditto.