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When branding is business, colour can be a powerful factor in communicating subconsious messages to your potential customers. This blog takes a look at the connotations of different colours and the feelings that they evoke.

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As the years roll by, more and more ‘traditional’ public figures and organisations catch up with the digital world in a bid to reach out to the public and improve their image.

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The age of immersive TV viewing is over. Whilst in the cinema we’re still shushed for rustling our popcorn, and playing on our phones is tantamount to a host of imprisonable acts, at home at least, it seems that focusing our undivided attention on one screen alone is no longer enough.

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Personal Branding is the practice of people marketing themselves or their careers as brands and, although it is thought that the term itself was first coined in 1997, it’s as old as humankind.

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Fluid, adaptable and reactive – the state of today’s marketing world.

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Polar opposites or a brilliant marriage of complementary ideas?

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Football frenzy + branding – a look at how the two merge

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A look at our favourite of the Cannes Lions video winners.

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Sometimes it’s hard to distinguish between a brand and a logo, but what really is the difference?

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It is the way that a website interacts with the viewer as a person that will make it truly memorable for them.

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