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The priority of almost every landing page is to achieve its conversion goal – this isn’t always the easiest job for marketers, but hopefully this post will make it that just that bit simpler for you, by following a few …

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Research has proven that online audiences are much more likely to engage with video than written word. With this in mind there are a few considerations that need to be made when commissioning a corporate, or otherwise video.

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Over the recent months we’ve been privy to some great new examples of design jargon. Now, we usually pride ourselves on straight talking, but every now and again, we like to throw a bit of jargon in there. We think …

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Living in a multi-media world means that increasingly, integrated campaigns are becoming the norm, but it’s often difficult to gain the balance and understanding of what creates truly successful results.

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Google+ has always been seen as the poor relation of Facebook and Twitter.

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It’s 2014 and the internet turned 25 in March. The fact that a significant proportion of companies’ leads come off the back of online marketing should therefore come as no surprise and the correlation between business and internet presence looks set, only to tighten in the coming years.

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When branding is business, colour can be a powerful factor in communicating subconsious messages to your potential customers. This blog takes a look at the connotations of different colours and the feelings that they evoke.

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As the years roll by, more and more ‘traditional’ public figures and organisations catch up with the digital world in a bid to reach out to the public and improve their image.

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The age of immersive TV viewing is over. Whilst in the cinema we’re still shushed for rustling our popcorn, and playing on our phones is tantamount to a host of imprisonable acts, at home at least, it seems that focusing our undivided attention on one screen alone is no longer enough.

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Personal Branding is the practice of people marketing themselves or their careers as brands and, although it is thought that the term itself was first coined in 1997, it’s as old as humankind.

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