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With a tried and tested strategic and creative process, developed over 10 years of operation, Higher Ground Creative can help you identify your target audience, distill your message and communicate more effectively, separating you from your competition
We live in Hoxton, London. Or at least, that’s where the studio is.
HGC is a creative marketing and branding agency in Hoxton, London. We are a full service marketing and branding agency offering both branding and marketing strategy, logo design, web design, SEO & PPC (search marketing – within Google etc), print solutions, direct marketing (including email marketing) and much, much more.
The open plan studio is in an old warehouse with rustic brick work, a lot of natural light, some very shiny macs and an old table football table. We all sit and work together, with no barriers to communication or our ideas. We’re a big family here, we work together, play together and our clients like to be part of that too. It’s an open house. This is why the fully integrated & full service agency really works at HGC. Our other key strength is that we understand why we’re here. Why our clients keep coming back. We’re a creative branding agency, a good bunch, but we realise that we’re here to help YOU grow YOUR business. Achieve your dreams. Spread your word. We’re a part of that process with you.
So that’s it really. We love the work our marketing agency creates. We love what we do. We love our clients!
We always start a project by asking questions.
The first phase of research and
analysis underpins our whole approach.
We want to know about
your business, your competitors, your customers, your USPs, your core values, your dreams.
Until we truly understand you and your business, we can’t be sure that our solutions will be as effective as they should be.
We often start by having one of our structured workshops, which helps guide the client to share the right information with us so that we can create the right strategy and creative brief to kick things off.
Once we understand the environment we’re in and what our challenges are, we can then create a strategy to achieve our client’s goals.
Whether this plan is a creative branding brief, a website wireframe, or a 12 month search marketing strategy, the fundamentals of our approach are the same.
Although we have a structured approach to understanding our clients, it’s the output which is guaranteed to be different every time.
All of our solutions are created bespoke to each client.
We have no ‘off the shelf solutions’ or ‘quick fixes’, just tailored marketing solutions to help get our clients to where they need to be.
Once we’ve listened, understood and have a plan of what needs to be done, we then look to our creative deparment to come up with ‘The Big Idea’.
This idea will be the solution; the concept which ties everything together.
As a full service marketing agency, this idea will become a campaign and be rolled out across the brand, including the digital assets (website, email marketing, search marketing etc.), printed collateral (brochures, advertising, direct mail etc.) and all copy, translations, exhibitions, advertising etc.
The implementation of the campaign is key. The message needs to be consistant and integrated. For example, the emails need to link to the website which will create sales leads which bring in new business, with the salesmen using presentations echoing the same messages when they’re in front of the clients.
And it doesn’t stop there. Once your ‘Big Idea’ is out there – living and breathing – we look to evaluate and improve on what we’ve done, based on real feedback and data from your target audience.
We will paw over these analytics to find any areas where we can strengthen and improve the campaign – going back to ask more questions if the need arises – as you provide more services and your client base grows… and your agency grows with you.
|Higher Ground Creative are an independent creative digital marketing & design agency with nearly 10 years' experience creating marketing solutions for clients of all sizes across pretty much all sectors.||Our approach to all clients is to become part their story, an integral part of the team, getting their business to where it needs to be.|
"HG did a great job of helping us to develop our thoughts and needs into a proper brief. The design team came up with some great alternatives and we are very pleased with the outcome. Timelines that we were followed closely. We have since instructed them for more design work"
Endeavour Capital Group