As we’ve been updating our blog over the last 9 months, you may have been able to piece together an idea as to the type of projects we take part in and the work we do. So this week, we thought we’d introduce one of our more ‘unusual’ projects (just to keep you guessing!).
A little while ago, our Google Pay-Per-Click (PPC) advertising campaign caught the eye of Alex Pemberton. A taxi driver by day, Alex is currently in the process of self-publishing his first book. The first in a series of fantasy books, ‘The Tibian Adventure’ is set in the world of Vorboria, where a strange but very real danger lurks over the Tibian civilization.
Alex came to Higher Ground in order to develop an online marketing strategy for the book prior to its publication (possibly later this year). Based on the artwork used within the book and some other fantasy websites Alex likes the look and feel of, we put together www.thetibianadventure.com.
Off the back of the website, we’ll also be working with Alex to design adverts for the side of his black cab, taxi receipts and adverts for the back of the taxi seats. Maybe our taxi advertising will make it as far as Mumbai like Creative Review‘s…
Until next time….
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